Drift Mercantile Co. opened on Nov. 11,

2017 in the historic John Voegle Building at 211 Pearl Street in downtown La Crosse, Wisconsin.

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Opened as a modern take on the general store, and located in one of downtown La Crosse's oldest commercial properties (occupying a site constructed in 1874), Drift is a part of Pearl Street West - a local shopping destination owned and operated by a local family. ​

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Featuring a curated selection of locally made and inspired goods--selling everything from in-house designed and silk-screen printed apparel, to locally crafted gifts and art, Drift Co. is a must-stop for anybody traveling through La Crosse and the surrounding Driftless region!

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Drift Mercantile Co.

is proud to be a

Wisconsin certified

Travel Green

Business!