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Drift Mercantile Co. opened on Nov. 11,

2017 in the historic John Voegle Building at 211 Pearl Street in downtown La Crosse, Wisconsin.

Drift Mercantile is a modern take on the general store, located in one of downtown La Crosse's oldest commercial properties, occupying a site constructed in 1874.


Drift is a part of Pearl Street West - a historic shopping mall occupying the west end of historic Pearl and owned and operated by a local La Crosse Family. 

Drift Mercantile features a curated selection of locally made and inspired goods. Selling everything from in-house designed and silk-screen printed apparel, to locally crafted beers and art, Drift Co. is a must-stop destination for anybody traveling through La Crosse and the surrounding driftless area!

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